Why this site exists

On November 23, 2024, Seby stood on a snowboard for the first time and couldn't link two turns. By the spring of that first season he'd landed his first 540. This season — his second — he got all four 540s on snow, his first 720, and rode Nationals at Copper Mountain. Somewhere in the middle of all that, this stopped being a hobby and started being a story worth writing down.

I'm his dad. I work a regular job, I film what I can, and I post the clips. The accounts grew fast — faster than we expected, thanks to one video about a deal his mom made with him — and then they shrank, the way accounts do when the crowd that showed up for one viral moment drifts off. That taught us something important: we're not building an audience of millions of strangers. We're building a record of one kid's progression, for the people who actually care whether he makes it.

That's what this site is. The social feeds are the daily clips. This is the long version — the chapters, the real numbers, the setbacks left in. Most of it is written by Seby himself. He's 12. It reads like it, on purpose.

A few promises about how we'll write it:

• Nothing gets exaggerated. His 900 happened on an airbag in Japan, not on snow — and that's exactly how we'll always say it, until the day it isn't true anymore.
• No pretending he's already pro. He isn't. That's the whole point of watching.
• The setbacks stay in. This season started with no snow and a 540 that had gone missing. That story's on the blog too, because that's the sport.

The season isn't over. Japan from August to October, Austria until November 18 — his last day on snow, five days before his official two-year mark. Then home to Mammoth, where Season Three begins. It's all getting written down here.